The launch builds on a period of accelerated growth and expanding retail distribution for the 22-year-old science-first supplement company.
RENO, Nev., Oct. 20, 2026 /PRNewswire/ — BIOptimizers recently debuted two exclusive magnesium formulas at select Whole Foods Market stores, bringing its multi-form mineral approach to one of the country’s leading natural and organic foods retailers.
Magnesium Breakthrough and Magnesium Breakthrough Advanced are the brand’s first products sold at Whole Foods Market, making BIOptimizers’ sleep, stress, and recovery formulas more accessible to health-conscious shoppers nationwide.
“We’ve spent years deepening our expertise in magnesium formulation and sleep science,” said Rajaa Grar, Chief Marketing Officer of BIOptimizers. “Whole Foods Market’s focus on wellness and high quality standards make it a natural fit for our rigorous, science-first approach. We’re excited to give more people a convenient way to bring comprehensive magnesium support into their daily routine.”
BIOptimizers is leading a shift toward more comprehensive magnesium supplementation, moving beyond single-form formulas to an approach that considers how multiple forms of magnesium and complementary cofactors work together. That philosophy is built on 22 years of formulation science and more than 80,000 lab tests by PhD scientists in the company’s European BIOLab.
Magnesium Breakthrough delivers seven bioavailable forms and 500 mg of elemental magnesium to provide everyday support for sleep, stress, and recovery.* Magnesium Breakthrough Advanced delivers 10 bioavailable forms and 550 mg of elemental magnesium for more comprehensive support across sleep, stress, recovery, and healthy metabolic function.*
“For over 20 years, I’ve been coming to Whole Foods Market, getting big salads, bringing friends, even having business meetings here,” said Wade Lightheart, Co-Founder and President of BIOptimizers. “I’d tell people I was making a deposit on my future, that one day BIOptimizers products would be on these shelves. This is what sticking with your purpose looks like.”
The Whole Foods Market launch follows the June appointment of global bestselling author and On Purpose podcast host Jay Shetty as BIOptimizers’ first-ever global brand ambassador, along with the rollout of a refreshed, premium identity. Together, these moves signal a new chapter for the brand and reinforce its commitment to helping people live stronger, longer, better lives.
Magnesium Breakthrough and Magnesium Breakthrough Advanced are available now at select Whole Foods Market stores nationwide. Shoppers can find their nearest location at bioptimizers.com/store-near-you.
About BIOptimizers
Matt Gallant and Wade Lightheart founded BIOptimizers in 2004 to turn breakthrough science into results people can feel. The company combines research and rigorous testing to develop PhD-formulated products that support whole-body health and performance.
Its best-known products, Electrolyte Breakthrough, Magnesium Breakthrough, MassZymes, Berberine Breakthrough, and Probiotic Breakthrough, support hydration, sleep, recovery, and healthy digestion. BIOptimizers has appeared on the Inc. 5000 list of America’s Fastest-Growing Private Companies for five consecutive years. The company is proud to work with Whole Foods Market as part of its long-term commitment to bringing science-backed supplements to more shoppers.
Media Contact:
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*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
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SOURCE BIOptimizers
