Company increases military discount to 20% through November and joins Lifetime series to support deserving military family
FRANKLIN, Tenn., Nov. 11, 2026 /PRNewswire/ — In recognition of Veterans Day, TruGreen, the nation’s leading lawn care company, today announced an increase to its military discount from 10% to 20% for active and reservist members, veterans and retirees. The enhanced discount will be available through November 30, 2026, reinforcing the company’s ongoing commitment to honoring those who have served.
The announcement coincides with TruGreen’s participation in Military Makeover with Montel®, a home renovation series airing on Lifetime that celebrates deserving veterans and their families. TruGreen’s contribution will be featured in the series’ third episode, airing Thursday, November 19 at 7:30 a.m. ET/PT on Lifetime. As part of the series, TruGreen is providing the Weatherholt family with a full year of its TruGreen Pro lawn care plan to help create a healthy, beautiful lawn they can enjoy for years to come.
“Supporting those who have served our country is something we take pride in at TruGreen,” said Kurt Kane, CEO of TruGreen. “Through our participation in Military Makeover with Montel, we have the opportunity to give back to a deserving military family in a meaningful way. By expanding our military discount this November, we’re also able to extend that appreciation to veterans and military families across the country.”
TruGreen’s featured episode will highlight the company’s role in the Weatherholt family’s home transformation, including appearances by Kane, a military veteran, and Matt Morelli, Region Technical Manager for TruGreen’s Southeast Region. During the episode, Morelli discusses the lawn care plan tailored to the family’s property and the local growing conditions.
Military Makeover with Montel® brings together companies, volunteers and community partners to transform the homes and lives of deserving military families. The Weatherholt family’s four-episode series premiered Nov. 5 and continues through Dec. 3, with TruGreen’s appearance scheduled for Nov. 19.
For more information about TruGreen’s lawn care services and military discount, visit https://www.trugreen.com/military-discount.
About TruGreen
Founded in 1973, TruGreen is the nation’s leading lawn care provider, providing lawn, tree and shrub, and pest services focused on exceeding its customers’ needs. The company operates more than 290 locations across the United States and Canada, with more than 14,000 employees. TruGreen is the partner with the local, tailored solutions and science-driven expertise needed to help each outdoor living space look and feel its very best. For more than 50 years, TruGreen has stayed committed to making its customers’ outdoor living space a place they can be proud of. For more information about TruGreen, visit TruGreen.com and follow them on Facebook, Instagram, and X.
Military Makeover with Montel®
A BrandStar Original, is America’s leading branded reality TV show that offers hope and a helping hand here on the home front to members of our military and their loved ones. A veteran of both the Marine Corps and the Navy, talk show legend and military advocate Montel Williams, who creatively co-produces the show along with a colorful cast that seeks to transform the homes and lives of military families across the country. This special series enlists caring companies of all sizes as well as non-profits and the local community. Military Makeover airs on Lifetime® and on the American Forces Network which serves American servicemen and women, Department of Defense and other U.S. government civilians and their families stationed at bases overseas, as well as U.S. Navy ships at sea. Help starts at home for veterans on Military Makeover. Join us as our makeover team engages to change the living situation – and the lives – of these deserving families. Visit www.militarymakeover.tv for more information.
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SOURCE TruGreen
