SHANGHAI, Nov. 4, 2026 /PRNewswire/ — In 2026, the State Council successively approved the 15th Five-Year Plan for Expanding Consumption and the 15th Five-Year Plan for Tourism Powerhouse Construction. Cruise and yacht consumption has been explicitly incorporated into the national strategic layout. The plans propose to “develop cruise and yacht tourism, advance the construction of public yacht marinas, and steadily expand pilot programs for yacht consumption.”
At this critical juncture of industrial transformation and upgrading, the 30th China (Shanghai) International Boat Show 2027 & Shanghai International Workboat Show (CIBS2027), an important component of Tourism Plus Shanghai, marks the major milestone of its 30th anniversary. As Asia’s longest-running comprehensive boat event, CIBS has kept pace with China’s boat industry over the past three decades. In 2027, we embrace the spirit of “Thirty Years of Forging”. We will build a full industrial chain covering above-water, surface and underwater sectors, creating a high-standard, far-reaching trade platform for upstream and downstream participants across the industry.
Three Dimensions of Innovation, Defining the Future
This exhibition focuses on the industry’s shift toward green development, intelligence and lightweight design, showcasing cutting-edge achievements including all-electric vessels, hybrid power systems, intelligent onboard systems and eco-friendly materials.
New energy power enterprises such as HIDEA, PARSUN, EXPLOMAR, EPROPULSION, BOLAI, MAKO SHARK, SUNELEXE will present their upgraded new products covering diverse scenarios including private recreation, sport fishing competitions, commercial vessels and official water operations.
Material suppliers including MSD, HUASHENG, KEQIANG, TIANYUE and QISHANG will display the latest advances in eco-friendly marine composite materials and marine materials, driving industrial quality upgrading from the upstream of the value chain.
Expanding Brands, Integrated Culture & Tourism
Boat builders including BEST, GOSPELBOAT and ALLHEART will continue to showcase their new flagship models. A full range of new boats will make their debuts at the show, spanning powerboats, sailboats, official boats and fishing boats.
Building on this foundation, the exhibition boasts an expanded brand lineup. The number of exhibitors offering leisure yachts for scenic attractions has increased markedly compared with 2026. The event achieves deep collaboration with aquatic cultural and tourism resources, further enriching equipment supply for water-based scenarios such as sightseeing tours, scenic water shuttles and recreational experiences.
Expanded Sailing Segment, Diving Cross-sector Integration
The sailing exhibition area will further expand based on its 2026 lineup, bringing together global sailing brands, innovative technologies and professional training institutions. It features boats ranging from small entry-level models to large custom premium yachts, and from traditionally powered sailboats to new-energy eco-friendly sailboats, presenting the full supply chain of the sailing sector in one venue.
More notably, CIBS2027 joins forces with ADEX and Asian Geographer to create a dedicated diving zone and the Asian Geographic I-TO-SEA International Island Tourism Experience Pavilion. Integrating the yacht industry with diving sports, underwater equipment and ocean lifestyles, it builds an immersive consumption scenario of “Exploring the Blue at One Show”, fulfilling all-round demands of “sailing out to sea + diving” in a one-stop manner.
Overseas Promotion, Global Connectivity
The accelerated internationalization of CIBS2027 enables stakeholders to connect with global boat brands, cutting-edge technologies and market trends in one venue without travelling abroad. Last September, CIBS took part in the 49th Cannes Yachting Festival and hosted a series of dialogues and site visits under the theme “CIBS in Cannes”, engaging in in-depth exchanges with the world’s leading yacht brands and continuously bringing first-hand industry insights back to China.
In terms of overseas KOL collaboration, native Instagram short videos co-produced with niche overseas KOLs in 2026 recorded more than 1.41 million total views. The official account @china_boat_show achieved a 215% follower growth compared with pre-show figures, receiving an average of 3 to 4 overseas business inquiries each day. Building on this foundation, CIBS2027 will further target mature yachting markets such as Germany and France. It will roll out on-location offline advertisements across multiple countries and expand its roster of top overseas KOL partners to produce diversified promotional content. From Cannes to Amsterdam, from Düsseldorf to Shanghai, CIBS continues to amplify its global influence, bringing the latest overseas industry updates, design philosophies and technological trends to the show floor.
Concurrent Events, Synergistic Ecosystem
To mark its 30th anniversary, the show will roll out a series of themed activities. An exclusive 30th-anniversary gala dinner will pay tribute to industry peers who have journeyed alongside the show over three decades. A policy summit will interpret the latest policy trends for the marine economy and provide references for procurement decisions.
The International Business Matching Session will be upgraded, with themed sessions planned including the “Special Procurement Day for Fittings & Equipment”, “Complete Vessel Procurement Day” and “Country-focused Procurement Day”. High-quality professional buyers from home and abroad will be targeted and invited by market segment. More than 50 professional seminars and events, such as the China International Boat Industry Development Forum and sailing industry exchange salons, will run throughout the exhibition. Professional buyers who complete pre-registration now stand a chance to receive a custom 30th-anniversary VIP package, packed with privileges including priority access to business matching, the VIP lounge and exclusive visiting routes.
Running concurrently with CIBS, the ICOMIA World Marinas Conference 2027 will debut in China. Co-hosted by ICOMIA and Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., it gathers industry leaders from over 20 countries and more than 500 global practitioners for in-depth discussions on waterfront development, marina operation and sustainable innovation, delivering mutual empowerment alongside the Shanghai exhibition.
From March 28–30, 2027, Shanghai World Expo Exhibition & Convention Center, join us at CIBS: Thirty Years of Forging, Embracing New Maritime Horizons.
Pre-registration channel is here: https://reg.boatshowchina.com/en/user/register?utm_source=PRnews&utm_medium=CIBe&utm_campaign=1106
CONTACT:
Allen Zhang
allen.zhang@imsinoexpo.com
+86-13818010386
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SOURCE Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.
