Building on the success of its bestselling Beauty Back® smoothing collection, Vanity Fair Lingerie® introduces a stylish new bra that delivers all-over smoothing, supportive shaping, and all-day comfort.
BOWLING GREEN, Ky., Nov. 2, 2026 /PRNewswire/ — Vanity Fair Lingerie today announced the launch of its new Flawlessly Smooth™ Underwire Bra, designed to help women feel confident, comfortable, and smooth all-over. To celebrate the launch, the brand will team with Cosmopolitan to host an exclusive “Made to Be Smooth” event in New York City, bringing together creators and tastemakers to experience the bra firsthand.
Women are often forced to choose between comfort, support, and a smooth silhouette. The new Flawlessly Smooth™ Underwire Bra is designed to eliminate that compromise, helping minimize side and back bulges while delivering supportive shaping and all-over smoothing. The result is a sleek, smooth foundation that feels great and helps clothes look and fit better.
The Flawlessly Smooth™ Bra features soft, 4-way stretch fabric that smooths the sides and back, helping create a sleeker silhouette under clothing. Innovative Flawless Flex™ cups provide an adaptive fit that accommodates natural size fluctuations, while comfortable support and stay-in-place straps help deliver confidence throughout the day. Together, these thoughtfully designed features create an effortless combination of smoothing, style, and comfort for everyday wear.
“Women want a beautiful bra that provides the foundation they need to look and feel their best without sacrificing comfort,” said Cindy Casana, Vanity Fair Director of Marketing. “The Flawlessly Smooth™ Bra is designed to deliver all-over smoothing, supportive shaping, and all-day comfort in one solution, helping women feel confident in whatever they’re wearing. Through our collaboration with Cosmopolitan, we’re creating opportunities to engage women in a more meaningful way and showcase what sets the Flawlessly Smooth™ Bra apart.”
On November 5, 2026, Vanity Fair Lingerie will team with Cosmopolitan to host an intimate launch event in New York City that transforms the product benefit of smoothness into an immersive experience. Through personalized bra fittings, movement coaching, and interactive customization sessions, guests will discover how the right foundation can transform the way clothes fit and help women feel confident from the inside out.
The effort reflects Vanity Fair Lingerie’s approach to connecting product innovation and style with culture and conversation. By collaborating with Cosmopolitan, a trusted voice in fashion, the brand is meeting women where they seek inspiration while reinforcing the emotional benefit at the heart of the Flawlessly Smooth™ bra launch: confidence through smooth style.
The new Flawlessly Smooth™ Underwire Bra is available in multiple colorways and sizes and is designed to become the go-to foundation women can rely on every day. Following an exclusive online debut this fall, the bra will expand to retail stores nationwide in February 2027.
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SOURCE Fruit of the Loom, Ltd.
