- Expansion into 15 additional countries brings Widex natural sound and on-demand AI support to more wearers worldwide
- 5x more wearers preferred Allure AI RIC with Clarity Boost over key competitors with AI-based denoising in real world listening situations1; Clarity Boost delivers up to 20% better speech understanding in conversations2
- Latest Widex Compass Cloud release reintroduces Zen Therapy, making personalized tinnitus support easier to deliver and incorporate into everyday life
LYNGE, Denmark, Oct. 14, 2026 /PRNewswire/ — Widex, the leading brand in natural sound and part of WSA, today announced the availability of Widex Allure AI RIC with Clarity Boost in 15 additional countries, including the U.S. and major European markets. Building on strong demand and positive feedback from hearing care professionals, the expansion brings Widex’s unique approach to artificial intelligence to more wearers worldwide – preserving Widex’s signature natural sound for everyday listening while giving wearers direct access to added clarity in noise when they need it.
First introduced in May, Widex Allure AI RIC reflects a shift in how AI is applied in hearing technology. It maintains the Widex foundation of natural sound while delivering on-demand AI support through a dedicated co-processor that wearers can activate with a single tap when they want added support in noisy situations.
Alongside the expansion, Widex is reintroducing Zen Therapy in the latest Widex Compass Cloud release, making its established tinnitus support available to hearing care professionals and their Widex Allure patients.
“The reception to Allure AI RIC has been exceptional. Hearing care professionals have responded enthusiastically to our approach, and strong demand has reinforced the opportunity to bring it to more markets,” said Ngozi Amobi, Head of Widex. “Natural sound is at the heart of the Widex experience. Clarity Boost builds on that foundation, putting added AI support in the wearer’s hands when they want it. We’re excited for more hearing care professionals and their patients to experience the value of that approach firsthand.”
Natural Sound as the Foundation, On-Demand AI for Clarity in Noise
At its foundation, the Widex Allure AI delivers a natural balance of focus and awareness, powered by the W1 chip and Precision Hearing Technology.
When listening environments become more complex, the Clarity Boost program activates a dedicated AI co-processor, giving wearers direct control over enhanced noise management. Using an audio-specific neural network designed to preserve sound quality, Clarity Boost reduces noise while maintaining awareness of surrounding sounds. A single tap activates Clarity Boost, putting wearers in control of when they access additional support.
Comparative research shows that 5x more wearers preferred Allure AI RIC with Clarity Boost over key competitors with AI-based denoising, in real world listening situations.1 Clarity Boost also delivers up to 20% better speech understanding and up to 13% less listening effort compared with key competitors with AI-based denoising, measured in a conversation with two alternating talkers.2
Zen Therapy Expands Tinnitus Support in Widex Compass Cloud
The latest Widex Compass Cloud release reintroduces integrated Zen Therapy support. Through Zen listening programs in Compass Cloud, support in the Widex Allure app, and online counseling tools, Widex Tinnitus Solutions make it easier for hearing care professionals to personalize tinnitus support and for wearers to incorporate it into everyday life.
“Widex has long been a leader in tinnitus management, and Zen Therapy has been one of the most sought-after additions to Compass Cloud,” concluded Amobi. “Our HCP partners know the value of Zen and have been eager to bring it to their Allure patients. With Zen now integrated into Compass Cloud and Allure AI RIC reaching more markets, we’re giving more hearing care professionals the tools to deliver what sets Widex apart – natural sound, AI support when wearers want it, and personalized tinnitus care.”
Additional Zen features will be introduced in upcoming Compass Cloud releases, adding fitting flexibility and further personalization.
Widex Allure AI RIC is coming to the U.S. beginning in October 2026. Hearing care professionals should contact their local Widex sales manager for specific availability dates.
For more information on WIDEX Allure AI RIC, click here. For more information on Widex Compass Cloud, click here. For hi-res imagery, click here.
About Widex
Widex, the leading brand in natural sound and part of WSA, was founded in Denmark in 1956. Since our beginning, our ambition has been to create the absolute best hearing aids to deliver the most natural sound. The pursuit of natural sound guides everything we do. Leading audiological research, quality craftsmanship, intuitive design, and exceptional support all play essential roles. Yet, it is the unique technology behind natural sound that truly sets us apart. With each technical advancement, we get closer to the ultimate achievement – sound so natural you can forget about your hearing loss. Sound like no other, naturally perfect.
1Bianchi et al. 2026 (WidexPress 65). Allure AI RIC was preferred by five times more users than key competitors with AI-based denoising.
2Bianchi et al. 2026 (WidexPress 65). Key competitors are two premium hearing aids using AI-based denoising, measured in a conversation with two alternating talkers.
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SOURCE Widex
