COLLEGE PARK, Md., Oct. 14, 2026 /PRNewswire/ — Starting in fall 2027, the University of Maryland’s Robert H. Smith School of Business will offer a one-year Master of Science in Marketing (MSM) program, reflecting the school’s emphasis on preparing students to work at the intersection of artificial intelligence and business.
Today’s marketing professionals work in a field increasingly shaped by technologies such as generative and agentic AI, as well as by emerging customer engagement and campaign management platforms. The MSM program is designed to give students hands-on experience with these tools and to examine how they can be applied in marketing and business settings.
The 30-credit program is designed for early-career professionals interested in marketing and includes coursework in marketing and brand strategy, consumer insights, and account and client management, with an emphasis on AI applications.
Over two semesters, students will apply classroom learning through experiential opportunities, such as consulting projects, executive presentations and cross-functional team assignments.
“Artificial intelligence – in all its current and future forms – is changing the field of marketing and the skills needed by those in marketing roles. Smith is carrying out consequential work in AI-enhanced, human-centered business, and our faculty have designed a curriculum that combines marketing fundamentals with cutting-edge use of AI tools. The program is focused on AI as a resource, directed by informed professionals who deploy this resource with critical human-led assessment at each step,” says Judy Frels, MSM academic director and clinical professor of marketing.
Upon completing the program, students will have developed practical marketing skills and experience applicable to an AI-enabled business environment.
Graduates may pursue careers in areas such as brand development, marketing strategy, digital engagement, and campaign management. According to recent data from Smith’s Office of Career Services, 81.2% of business master’s graduates secured employment within six months of graduation.
As the marketing field continues to evolve, the program emphasizes the development of creativity, AI proficiency, strategic thinking and technical skills relevant to contemporary marketing practice.
Prospective students interested in the program can schedule a virtual Business Master’s Admissions One-on-One Master’s Consultation and go to UMD’s Graduate Application Portal.
For more information, contact the MBA and Business Master’s Admissions Office at 301-405-2559 or smithmasters@umd.edu.
About the University of Maryland’s Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.
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SOURCE University of Maryland’s Robert H. Smith School of Business
