Fitness Ventures turned a former movie theater into a $5 million, 40,000-square-foot gym in just a few months, moving Vancouver members into a bigger, upgraded club in the same plaza
VANCOUVER, Wash., Oct. 9, 2026 /PRNewswire/ — Crunch Fitness has relocated Crunch Vancouver Plaza into an all-new, state-of-the-art Crunch 3.0 club at 7800 NE Fourth Plain Blvd. Operated by Fitness Ventures LLC, the largest Crunch Fitness franchisee in the U.S., the $5 million, 40,000-square-foot gym opened September 28 in the former AMC movie theater space right next door to the original club, giving Vancouver a bigger, upgraded Crunch in the same plaza members already know.
Fitness Ventures completed the transformation in just a few months. The company announced the project in April, converted the former movie theater into a full Crunch 3.0 club over the summer and opened for workouts on September 28. The original club stayed open throughout construction, so members never had to miss a workout.
Featuring the new Crunch 3.0 design, the club offers:
- Hammer Strength and top-quality cardio and strength training equipment
- Olympic lifting platforms and power half-hour circuit training
- Functional HIITZone™ training area with indoor turf and advanced HIIT classes
- Group fitness studio with Crunch’s world-famous classes
- Personal training
- Relax & Recover® services including HydroMassage® and tanning
- Kids Crunch babysitting
- Full-service locker rooms with showers and saunas
To learn more, visit www.CrunchVancouverPlazaWA.com.
“We are excited to bring a bigger and better Crunch to Vancouver. Our members watched this club come to life right next door, and now it’s finally here,” said Brian Hibbard, CEO of Fitness Ventures LLC. “Crunch is for everyone, from the first-time gym-goer to the seasoned athlete, and with memberships starting at $9.99 per month, we have options to meet everyone’s goals and budget.”
Fitness Ventures acquired the original Crunch Vancouver Plaza in 2025 as it expanded into the greater Portland area, and quickly reinvested in the club. The new Vancouver Plaza reflects the company’s approach to growth: it doesn’t just acquire locations, it reinvests in them and in the communities they serve.
About Fitness Ventures:
Founded in 2016 by Brian Hibbard, Fitness Ventures, LLC is the largest Crunch Fitness franchisee in the United States and one of the fastest-growing operators in the high-value, low-price (HVLP) fitness category. As of the time of this press release, the Company operates 124 locations across 30 states and is on pace to exceed 130 locations by year-end, with a robust pipeline of new club developments and acquisitions underway. Backed by Meaningful Partners, Fitness Ventures pairs a disciplined operating and development strategy with a relentless focus on execution – operating some of the highest-volume Crunch locations in the system and delivering industry-leading financial returns. The Company is also a category leader in applied AI, leveraging proprietary technology to drive performance across its portfolio. For more information, visit www.fitnessventuresllc.com.
About Crunch:
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves 3.5 million members with over 550 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Puerto Rico, and India. Crunch is rapidly expanding across the U.S. and around the globe.
Media Contact:
Hiba Abduljawad, Fitness Ventures
407-360-6746 | hiba@fitnessventuresllc.com
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SOURCE FITNESS VENTURES
