ELK GROVE VILLAGE, Ill., Oct. 6, 2026 /PRNewswire/ — JiMMYBAR! Functional Protein, the family-owned company behind America’s first Creatine + Protein Bar, is bringing its category-defining lineup to Target beginning October 4 in stores nationwide.
JiMMYBAR! reinvented the daily creatine routine by taking it out of the powder tub and putting a full serving into a tasty protein bar. Each bar delivers 20 grams of protein and 5 grams of creatine monohydrate, with real food as the first ingredient. Built on its “Real Food First” philosophy, JiMMYBAR! starts every bar with a small-batch peanut or almond butter base and manufactures its products in-house at its Elk Grove Village, Illinois facility.
The Target lineup includes four Creatine + Protein Bar flavors:
- Chocolate Peanut Butter
- Double Fudge Brownie
- Strawberry (PLUS Collagen)
- Blueberry Lemon (PLUS Collagen)
“Creatine has been stuck in a giant tub of powder for long enough,” said Jim Simon, CEO and Co-Founder of JiMMYBAR! Functional Protein. “And frankly, it can stay there. We knew there had to be a better way to consume one of the most researched supplements in the world, so we made one.”
JiMMYBAR!’s ambitions extend well beyond the protein bar aisle. The company recently unveiled the World’s first Creatine + Protein Trail Mix at the 2026 Mr. Olympia in Las Vegas, the latest step in its push to bring creatine into new functional food categories.
“We’re looking at functional food completely differently,” Simon added. “We started with the bar, but we’re not interested in staying in one aisle. If there’s a better, tastier way to get creatine into your day, JiMMYBAR! will deliver. And we have a lot more coming.”
About JiMMYBAR! Functional Protein: Founded in 2014 by siblings Jim Simon and Nettie Del Prete, JiMMYBAR! Functional Protein is a family-owned company headquartered in Elk Grove Village, Illinois. Built on its “Real Food First” philosophy, JiMMYBAR! manufactures every product in-house using thoughtfully selected ingredients. As the creator of America’s FIRST Creatine Protein Bar, the revolutionary brand continues to redefine functional nutrition with innovative products featuring benefits like creatine monohydrate, plant-based caffeine, MCT oil, omega-3s, turmeric, and collagen.
JiMMYBAR! products are available nationwide through leading retailers including Target, Sam’s Club, Costco, GNC LiveWell USA and Mexico,EG America, Chevron ExtraMile, Amazon, TikTok Shop, HEB, Hy-Vee, Wawa, and additional retail partners, with continued expansion across the U.S. and Mexico.
Learn more at JiMMYBARS.com and follow JiMMYBAR! on Instagram, TikTok, and LinkedIn.
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SOURCE JiMMYBAR! Functional Protein
