The off-price retailer expands its presence in the Windy City by partnering with the Chicago Bulls and Chicago Ultimate Women’s Expo
- As Preseason Presenting Partner of the Chicago Bulls and Luvabulls Dance Team, Burlington is showing up for Bulls fans at pre-season games throughout October.
- On Friday, Oct. 23, Burlington is hosting a season kick-off pep rally at its 2627 N Elston Ave, Chicago, IL 60647 store location, featuring guest appearances by Bulls Alumni and Bulls mascot Benny The Bull, as well as elite prizes like Bulls forward Caleb Wilson jerseys and tickets to the home opener at the United Center.
- Burlington is giving away reusable Burlington x Chicago canvas tote bags on Saturday, Oct. 24, at all Chicago-area stores and the Chicago Ultimate Women’s Expo.
CHICAGO, Oct. 6, 2026 /PRNewswire/ — Building on the momentum of its nationwide expansion, Burlington Stores, one of the fastest-growing national off-price retailers, is shifting its focus to Chicago, announcing today local partnerships and events across the city throughout October. Known for offering top brands up to 60% off other retailers, Burlington is taking bold steps to recognize the city’s legacy and support its community.
Official Partner of the Chicago Bulls
Burlington is tipping off its celebration as the Preseason Presenting Partner of the Chicago Bulls. To help celebrate the start of basketball season, Burlington will be at the United Center during the first two preseason home games on Oct. 7 and 9 with an exciting pre-game experience where fans can take and share a custom photo with friends and family at the game. Additionally, the first 2,000 fans at the United Center for all three home preseason games on Oct. 7, 9 and 16 will receive a complementary Burlington x Chicago Bulls belt bag.
In addition to the Bulls preseason, Burlington is also the Presenting Partner of the Chicago Luvabulls dance team. As official partner, Burlington’s branding will be incorporated throughout the arena to connect with fans at the United Center during games. Fans are encouraged to follow the team on Instagram for co-branded content throughout the season at @chicagoluvabulls.
“The Chicago Bulls are one of the most iconic franchises in sports, and I’m excited to partner with Burlington to connect with fans and the Chicago community in a meaningful way,” said Caleb Wilson, a Bulls forward. “Being welcomed into this community feels like becoming part of a family, and the opportunity to work with Burlington while becoming part of the city’s history is something I don’t take for granted.”
To celebrate the start of the regular season, Burlington is also hosting an in-store community pep rally on Friday, Oct. 23, from 3-5 p.m. at 2627 N Elston Ave, Chicago, IL 60647. Featuring guest appearances by Bulls alumni and team mascot, Benny The Bull, the public event offers fans exciting opportunities to save big and win Caleb Wilson jerseys, tickets to the home opener, and Burlington gift cards.
What’s more, on Saturday, Oct. 24, Burlington will give away reusable Burlington x Chicago canvas tote bags to the first 200 customers in all Chicago area stores.
Chicago Ultimate Women’s Expo
To further connect with the Chicago community, Burlington is also a sponsor of the Chicago Ultimate Women’s Expo, taking place Saturday and Sunday, Oct. 24 – 25. Burlington will host two fashion shows during the event, one on each day of the expo, offering a sneak peek at the latest holiday trends. The first 10,000 attendees at the event will also receive the Burlington x Chicago canvas tote bag.
A Better, Bolder Burlington
With 50 locations across the Chicago area and nearly 1,300 stores nationwide, Burlington is making it easier than ever for shoppers to find the brands they love and the latest must-have trends they’re searching for. All new Burlington locations feature a modernized store format, wider aisles and bold, bilingual signage for easier navigation around the store.
“We’re thrilled to introduce a more exciting, modern Burlington to Chicago, and there’s no better way than by teaming up with major organizations embedded in the Windy City,” said Chris Miller, executive vice president and chief marketing officer at Burlington. “We are excited to partner with both organizations and look forward to celebrating with the Chicago community this fall.”
About Burlington Stores, Inc.
Burlington Stores, Inc., headquartered in New Jersey, is a nationally recognized off-price retailer with Fiscal 2025 net sales of $11.5 billion. The Company is a Fortune 500 company and its common stock is traded on the New York Stock Exchange under the ticker symbol “BURL.” The Company operated 1,287 stores as of the end of the second quarter of Fiscal 2026 in 47 states, Washington D.C., and Puerto Rico, principally under the name Burlington Stores. The Company’s stores offer an extensive selection of in-season, high-quality branded merchandise at up to 60% off other retailers’ prices, including fashion-focused women’s apparel, menswear, youth apparel, baby, beauty, footwear, accessories, home, toys, gifts and coats.
For all media inquiries and to receive additional information, please contact:
Burlington@clynch.com
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SOURCE Burlington Stores, Inc.
