First-of-its-kind flavor innovation delivers the crisp, refreshing taste of a light beer with the functional energy of C4 – without the alcohol
AUSTIN, Texas, Sept. 23, 2026 /PRNewswire/ — C4 Energy®, part of the Nutrabolt portfolio of performance brands, has officially launched All Hopped Up, a first-of-its-kind energy drink inspired by the crisp taste of light beer with a splash of orange. Delivering the flavor of beer without the buzz, the unexpected launch marks a new direction for C4 as the brand stretches beyond its performance roots to meet consumers embracing the sober-curious movement without sacrificing functionality.
Arriving just in time for tailgating season, Oktoberfest, Sober October and fall festivities, C4 is giving consumers a new way to trade the buzz for an energy boost. With one-third of consumers already embracing energy drinks as a compelling alternative to alcohol¹, All Hopped Up is designed for the occasions traditionally associated with cracking open a beer – from game-day tailgates and afternoon hangs to late-night celebrations. Each can delivers 200mg of caffeine and vitamin B12, with zero sugar, zero fat and no artificial colors.
“As more consumers embrace sober-curious lifestyles and seek non-alcoholic choices, they still want products that fit naturally into beer-led social occasions,” said Emily Hoyle, SVP of Marketing at Nutrabolt. “All Hopped Up was created with that shift in mind, bringing the crisp, refreshing taste of a light beer into an alcohol-free energy drink format. It reflects how C4 is innovating around changing consumer needs, expanding beyond expected flavors and occasions. The result is a fresh way to spark curiosity, create conversation and give consumers a new way to experience C4 this fall.”
The launch also marks C4 Energy’s first new flavor debut on TikTok Shop, bringing product discovery, creator content and purchase together in one seamless experience. The strategy is designed to meet Gen Z consumers where they are, tapping into the generation’s enthusiasm for energy drinks and preference for social-first discovery and shopping.
C4 is also taking All Hopped Up on the road, bringing the new brew-inspired energy drink directly to fans at some of college football’s biggest game-day destinations. Across three stops, C4 will tap into the energy of college football season with interactive fan experiences, appearances from former athletes and plenty of ice-cold All Hopped Up to sample.
- Stop 1: Columbus, OH | Oct. 10 | Riverwatch Tower Parking Lot – 364 West Lane Ave.
- Stop 2: Bloomington, IN | Oct. 17 | Kilroy’s Sports Atrium – 319 N. Walnut
- Stop 3: Madison, WI | Oct. 24 | Edward Klief Park – 1200 Milton St.
All Hopped Up is available starting today in six-packs of 16oz cans for $14.99 on TikTok Shop and Amazon, with C4Energy.com following on September 30.
For more information about C4 Energy, head to C4Energy.com and follow along on Instagram @c4energy. To find a retailer near you, visit the C4 Store Locator.
About Nutrabolt:
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market-leading, performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition categories under four consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 global pre-workout brand), XTEND® (America’s #1 BCAA brand), Cellucor® (an award-winning sports nutrition brand created in 2002), and Bloom® (a leading wellness brand offering approachable, high-quality supplements and functional beverages for everyday consumers).
Since its founding over 20 years ago, Nutrabolt’s mission has been to meet the discerning needs of performance athletes and fitness enthusiasts while empowering a broader community of consumers around the world who are making healthy, active living a daily priority.
Nutrabolt’s portfolio is distributed in more than 125 countries and available through company-owned DTC platforms, Amazon and other leading online marketplaces, as well as top U.S. retailers including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC and The Vitamin Shoppe. To find a retailer near you, visit the C4 Store Locator.
For more information, please visit nutrabolt.com and follow @C4Energy, @C4supps, @Cellucor, @Xtend, and @Bloomsupps on social media.
1 KDP State of Beverages 2026
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SOURCE Nutrabolt
