BOSTON, Sept. 16, 2026 /PRNewswire/ — Coast to Coast Kitchen, the seafood brand founded by third-generation food entrepreneur and Selling Sunset cast member Emma Hernan, today announced the debut of her signature empanadas at Target. The launch includes two seafood flavors developed exclusively for the retailer – Lobster Empanada and Sweet Chili Shrimp Empanada – along with a new Crab Rangoon. The products are available nationwide, including Alaska and Hawaii, and expand the brand’s seafood appetizer line launched at Target in February 2026.
Since its initial Target launch, Coast to Coast Kitchen has generated millions of dollars in sales and brought nearly 100,000 new customers into the seafood category. Millennials accounted for 80% of those customers, while 40% of new-to-category transactions included three or more units.
Empanadas are the product that launched Coast to Coast Kitchen and remain the brand’s signature. The Lobster Empanada nods to Hernan’s Massachusetts upbringing, while Sweet Chili Shrimp reflects her years in California. Crab Rangoon was inspired by Hernan’s grandfather, a chef who prepared a crab and lobster spread for family occasions.
“These flavors bring together my love for both coasts and make my products truly coast to coast,” said Hernan, founder and CEO. “Food, for me, has always been about sharing a great bite with the people you love.”
Hernan is the third generation of her family to work in food manufacturing. She owns two production facilities outside Boston: the company’s original $5.5 million factory and a second facility valued at $7.5 million. Coast to Coast Kitchen products are made through the company’s own manufacturing operations, which employ more than 100 people, the majority of whom are women.
The new products join Coast to Coast Kitchen’s New England Crab Cakes, Bacon Scallops, Shrimp Spring Rolls and Crab Minis at Target stores nationwide.
About Coast to Coast Kitchen
Coast to Coast Kitchen is a destination for unique fusion appetizers, signature empanadas and frozen bites rooted in love, legacy and familiar flavors. Proudly female-led and family-run, the brand draws on Emma Hernan’s Portuguese family roots to offer a fresh take on comfort food that combines heritage with reinvention. Products are available nationwide at Target. Visit eatcoasttocoast.com or follow @coast2coast on Instagram.
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SOURCE Coast to Coast Kitchen
