In a world where every tech startup fancies itself the next Netflix, enter Truth+, the latest contender from Trump Media & Technology Group. Like a toddler with delusions of grandeur, this streaming service promises to deliver “non-woke” content, which, in plain English, means the same old political rhetoric wrapped up in a shiny new app. Despite its lack of original programming, Truth+ managed to stir up enough noise to momentarily inflate its parent company’s sagging stock. But before you rush to buy shares, ask yourself: is this just another flash-in-the-pan moment for a company with more headlines than substance?
Truth+, now accessible through the Truth Social website and standalone apps, claims to be a refuge for content allegedly discriminated against by mainstream platforms. But what does this “non-woke” bastion offer? Apparently, not much that you haven’t already heard at a political rally. It’s as if they took the concept of “cutting-edge entertainment” and filed it under “optional.”
The service’s rollout was helmed by Devin Nunes, a former Republican representative turned CEO, who assures us that Truth+ will be a permanent home for high-quality content. Given the historical precedent of political figures dabbling in media, one wonders if this venture will follow the trajectory of a certain other Trump-branded venture—remember Trump University?
The timing of Truth+’s global expansion is curious. At a time when traditional media giants are consolidating power, is there really room for another niche streaming platform? Or is this just another exercise in political branding, designed more to fuel a narrative than to capture market share?
And what to make of the service’s promise to rival Netflix, Disney+, and Hulu? It’s a bit like a lemonade stand claiming to compete with Coca-Cola. Sure, you might get some local traffic, but global dominance? That’s a tall order, even for those who thrive on defying expectations.
As we watch the inevitable media circus unfold, keep in mind that the stock market loves a good story, but eventually, it demands results. For now, Truth+ is just another chapter in the saga of media becoming more about who’s speaking than what’s being said. Investors would do well to remember that history tends to favor those who deliver substance over spectacle.
