Programmatic Ad Seller Misrepresentation on Web Q1 2025: Pixalate Estimates 13% of Global Open Programmatic Web Ad Impressions Sold by Unauthorized Sellers

According to Pixalate’s latest Supply Path Optimization (SPO) research using SupplyChain Object (SCO) data, an estimated $880 million in global web open programmatic ad spend is routed through unauthorized sellers; unauthorized direct seller web traffic saw a 159% higher IVT, including ad fraud

According to Pixalate’s latest Supply Path Optimization (SPO) research using SupplyChain Object (SCO) data, an estimated $880 million in global web open programmatic ad spend is routed through unauthorized sellers; unauthorized direct seller web traffic saw a 159% higher IVT, including ad fraud

Source: https://www.globenewswire.com/news-release/2025/07/01/3108805/0/en/Programmatic-Ad-Seller-Misrepresentation-on-Web-Q1-2025-Pixalate-Estimates-13-of-Global-Open-Programmatic-Web-Ad-Impressions-Sold-by-Unauthorized-Sellers.html