Programmatic Ad Seller Misrepresentation on Connected TV Q1 2025: Pixalate Estimates 13% of Global Open Programmatic CTV Ad Impressions Sold by Unauthorized Sellers

According to Pixalate’s latest Supply Path Optimization (SPO) research using SupplyChain Object (SCO) data, an estimated $652 million in global CTV open programmatic ad spend is routed through unauthorized sellers; 28% of Connected TV (CTV) traffic with SCOs marked as ‘complete’ was sold by unauthorized direct sellers

According to Pixalate’s latest Supply Path Optimization (SPO) research using SupplyChain Object (SCO) data, an estimated $652 million in global CTV open programmatic ad spend is routed through unauthorized sellers; 28% of Connected TV (CTV) traffic with SCOs marked as ‘complete’ was sold by unauthorized direct sellers

Source: https://www.globenewswire.com/news-release/2025/07/01/3108759/0/en/Programmatic-Ad-Seller-Misrepresentation-on-Connected-TV-Q1-2025-Pixalate-Estimates-13-of-Global-Open-Programmatic-CTV-Ad-Impressions-Sold-by-Unauthorized-Sellers.html