Programmatic Ad Seller Misrepresentation in Mobile Apps Q1 2025: Pixalate Estimates 35% of Global Open Programmatic Mobile App Ad Impressions Sold by Unauthorized Sellers

According to Pixalate’s latest Supply Path Optimization (SPO) research using SupplyChain Object (SCO) data, an estimated $3.15 billion in global CTV open programmatic ad spend is routed through unauthorized sellers; 9% of mobile in-app traffic with SCOs marked as ‘complete’ was sold by unauthorized direct sellers

According to Pixalate’s latest Supply Path Optimization (SPO) research using SupplyChain Object (SCO) data, an estimated $3.15 billion in global CTV open programmatic ad spend is routed through unauthorized sellers; 9% of mobile in-app traffic with SCOs marked as ‘complete’ was sold by unauthorized direct sellers

Source: https://www.globenewswire.com/news-release/2025/07/01/3108762/0/en/Programmatic-Ad-Seller-Misrepresentation-in-Mobile-Apps-Q1-2025-Pixalate-Estimates-35-of-Global-Open-Programmatic-Mobile-App-Ad-Impressions-Sold-by-Unauthorized-Sellers.html