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Tuesday, July 29, 2025

Tag: web traffic

Programmatic Ad Seller Misrepresentation on Web Q1 2025: Pixalate Estimates 13% of Global Open Programmatic Web Ad Impressions Sold by Unauthorized Sellers

According to Pixalate’s latest Supply Path Optimization (SPO) research using SupplyChain Object (SCO) data, an estimated $880 million in global web open programmatic ad spend is routed through unauthorized sellers; unauthorized direct seller web traffic saw a 159% higher IVT, including ad fraud
According to Pixalate’s latest Supply Path Optimization (SPO) research using SupplyChain Object (SCO) data, an estimated $880 million in global web open programmatic ad spend is routed through unauthorized sellers; unauthorized direct seller web traffic saw a 159% higher IVT, including ad fraud

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