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Tag: swim gear

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Aqua Leisure Recreation Rebrands as Helio Outdoors

STOUGHTON, Mass., June 18, 2025 (GLOBE NEWSWIRE) -- The company formerly known as Aqua Leisure Recreation announces it has rebranded as Helio Outdoors (HelioOutdoors.com). Founded in 1970 in Stoughton, Mass., Helio Outdoors is a collection of category leading brands in the outdoor recreation space, including Aqua®, Airhead®, Inyo Pools™, Purleine™ and Yukon Charlies®. The rebrand provides clarity of purpose as a house of brands serving a growing outdoor recreation category estimated at $109 billion in the U.S. in 2024.1

Aqua Leisure and Paralympian Jamal Hill Announce Strategic Partnership to Support Youth Swim Education and Water Safety Awareness

STOUGHTON, Mass., June 09, 2025 (GLOBE NEWSWIRE) -- Aqua, a leader in innovative aquatic products and experiences, is proud to announce a partnership with Paralympic Swimming Medalist and CEO of Swim Up Hill, Jamal Hill. This partnership, which launched last week, brings together Aqua Leisure and Hill’s Swim Up Hill Foundation to advance equitable access to swim education and water safety resources in communities across the country.

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