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Thursday, July 3, 2025

Tag: digital advertising

ZEROSUM “STATE OF THE DEALER”: AUTO INDUSTRY “HANGOVER” EXPECTED AS PULL-AHEAD SALES SLOW; MOST NEW VEHICLE MODEL PRICES RISE AS TARIFFS START TO MAKE...

GRAND RAPIDS, Mich., July 2, 2025 /PRNewswire/ -- After nearly three months of robust sales due to tariff-related pull-ahead demand, the auto industry likely faces...

Media Matters Initiates Legal Action Against FTC: Analyzing Advertising Investigation Impact

Media Matters, a liberal advocacy organization, has initiated legal proceedings against the Federal Trade Commission (FTC), asserting that the agency's investigation into potential collusion...

OMNICHANNEL DIGITAL ADVERTISING AGENCY, PROFICY DIGITAL, NAMES JUSTIN FRIEND VP OF SALES

DETROIT, June 20, 2025 /PRNewswire/ -- Proficy Digital is proud to announce the appointment of Justin Friend as Vice President of Sales. A recognized...

Sensor Tower acquires Live-Ops platform Playliner, expanding insights on top mobile games

SAN FRANCISCO, June 18, 2025 /PRNewswire/ -- Sensor Tower, a leading provider of insights on the digital economy, announced today that it has acquired...

The Trade Desk and HOY Expand Strategic Partnership to Advance Programmatic CTV Advertising in Hong Kong

Integration of Unified ID 2.0 and OpenPath to Deliver a Future-Ready, High-Performance Advertising Solution HONG KONG, June 18, 2025 /PRNewswire/ -- The Trade Desk (NASDAQ:...

View. Click. Buy. PayPal Storefront Ads Expand Merchant Reach Across the Web

By turning ads into shoppable storefronts, merchants can bring commerce directly to consumers through advertising SAN JOSE, Calif., June 16, 2025 /PRNewswire/ -- PayPal is rewriting...

Channel Factory Announces Latest Move to Elevate North American Executive Leadership Team

Digital Advertising Sales Leader, Nico Greco, Promoted to Chief Revenue Officer, North America
Digital Advertising Sales Leader, Nico Greco, Promoted to Chief Revenue Officer, North America

AI-Powered Retail Media Platform PulseAd Enters $280B US Market with Seattle Operations

Amazon Verified Partner Delivers 99% Customer Growth for Retail Brands, Including Global Electronics Giant and Leading K-Beauty Companies SEOUL, South Korea and SEATTLE, June 12,...

TripleLift Unveils Key to Retail Media Success: Creative Excellence Drives Performance in $179.5B Market

New Research Shows 82% of US Marketers Agree High-Quality Creative is Essential for KPI Outcomes, Yet Industry Focus Remains on Targeting and Data NEW YORK,...

Comscore and Adelaide Expand Access to High-Quality, Attention-Optimized Curated Deals across PubMatic’s platform

New collaboration combines Comscore’s trusted inventory rankings with Adelaide’s attention metrics, enabling advertisers to drive higher engagement and maximize campaign impact
New collaboration combines Comscore’s trusted inventory rankings with Adelaide’s attention metrics, enabling advertisers to drive higher engagement and maximize campaign impact

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