A premium, clean protein powder engineered for fast recovery, lean muscle and maximum performance
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LA CROSSE, Wis., Aug. 5, 2025 /PRNewswire/ — Silver Star Nutrition, a leader in premium, transparent nutrition products, has launched Select Proformance ELITE Whey Protein Isolate (WPI), a clean and fast-digesting protein designed specifically for performance-driven individuals and athletes.
Following the successful launch of ELITE Plant Protein, this new addition to the line-up provides a high-performance, whey-based option for those seeking the same level of purity, quality and results with the benefits of fast absorption and animal-based protein.
Crafted using ion exchange technology and sourced from grass-fed cows, ELITE WPI delivers 20 grams of ultra-pure protein per serving, with over 90% protein content and minimal fat, lactose and carbohydrates. It’s an ideal post-workout solution that rapidly delivers essential amino acids, especially leucine, to support muscle recovery, lean muscle growth and peak performance.
“With ELITE Whey Protein Isolate, we’re raising the bar for purity and performance in the whey category,” says Ryan Toreson, president and general manager of MHF Group Holdings. “We focused on creating a formula that is fast-absorbing, easy to digest and built for athletes who demand clean, effective fuel without unnecessary fillers or compromise.”
Available in chocolate, French vanilla and unflavored, the product is gluten-free, NSF Certified for Sport® and includes 2.5 grams of leucine per serving, the clinically effective dose for muscle protein synthesis.
Just like its plant-based counterpart, ELITE WPI stands out for its superior taste and smooth texture, developed to outperform traditional whey and avoid the chalky or bitter aftertaste found in many other protein powders.
ELITE Whey Protein Isolate is now available on Amazon and www.selectproformance.com
To learn more about Select Proformance ELITE WPI or to explore the full ELITE lineup, visit www.selectproformance.com
About Select Proformance ELITE
Select Proformance ELITE offers clean, high-quality products for athletes, including ELITE Whey Protein Isolate (WPI) and ELITE Plant vegan-certified, plant-based protein blend. Each product is NSF Certified for Sport®, ensuring rigorous third-party testing for purity and to confirm that it’s free from banned substances. ELITE guarantees athletes can trust that every serving meets the highest standards for quality and safety.
About Silver Star Nutrition
Founded in 2014, Silver Star Nutrition is dedicated to providing high-quality, effective products for athletes and health enthusiasts. With a focus on clean, pure ingredients and transparency, the company offers a range of nutrition solutions designed to support your goals. Committed to excellence, Silver Star Nutrition ensures every product meets the highest standards for quality and performance, helping consumers reach your full potential. Silver Star Nutrition products include Roots Focus, Select Proformance ELITE WPI, and ELITE Vegan.
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SOURCE Silver Star Nutrition
