Locally Founded Dog Care Concept Unveils Upgraded Facility, New Tech, and a Renewed Focus on Routine Dog Hygiene
JUPITER, Fla., Aug. 4, 2025 /PRNewswire/ — What began a decade ago in a small storefront in Jupiter has grown into a national movement in dog wellness. Now with more than 140 units across 30 states and nearly two million dog appointments completed, Scenthound, the nation’s leading dog wellness concept, is returning to its roots with the reopening of its flagship Scenter in Jupiter, fully refreshed and reimagined for a new era of growth.
Located at 6390 W Indiantown Rd, Suite 52, the updated Scenter has been outfitted with tech-forward upgrades, improved operational flow, and an enhanced customer experience that reflects everything the brand has learned since opening its doors 10 years ago. A larger community grand reopening event is planned for late October.
Originally founded in 2015 by longtime Jupiter locals Tim and Jessica Vogel, Scenthound was created to fill a critical gap in the pet care space: routine hygiene. The flagship Jupiter Scenter was the testing ground for their unique approach to dog wellness, one rooted in education, prevention, and accessibility. After refining the concept over a few years, the brand began franchising in 2019. Since then, it has rapidly expanded from a Jupiter staple for dog parents to a national brand that’s pioneering a new category of pet wellness. While Scenthound has brought its unique concept to new markets across the U.S., it remains deeply connected to its South Florida beginnings.
“This Scenter is where it all began,” said Tim Vogel, Co-Founder and CEO of Scenthound. “We’ve taken everything we’ve learned from two decades in the pet care industry and from scaling a brand nationally, and brought it back to our original location. Reinvesting in Jupiter is personal to us, and it represents the next chapter in helping more dogs live longer, healthier, and happier lives.”
Enhancements to the Jupiter Scenter include digital lobby displays, an interactive kiosk for viewing personalized S.C.E.N.T. Check® results, and improved flow for both dogs and pet parents. The experience is designed to be fast, stress-free, and informative. Guests can also manage appointments and wellness reports through the Scenthound mobile app.
“As category creators, Scenthound is setting a new standard in dog wellness,” said Jessica Vogel, Co-Founder & Chief Brand Officer of Scenthound. “We believe all dogs deserve access to the essential care that helps them live their best lives, and that begins with pet parents feeling confident and supported in every step of their wellness journey.”
Scenthound uses a wellness-based approach to improve the quality of life for dogs. Embedded in the name, Scenthound focuses on five core areas of maintenance: Skin, Coat, Ears, Nails, and Teeth, or S.C.E.N.T. Team members are fully trained to provide routine hygiene and wellness care so dogs live longer, happier lives. Scenthound’s membership program brings dog parents peace of mind, knowing their dog is getting the care it needs on a regular basis. Dog parents can select a membership plan most appropriate for their dog. All memberships include the “basic hygiene” package (including a bath, ear cleaning, nail clip, teeth brushing and six-point wellness check), and dog parents can purchase additional services as needed.
The Jupiter location will continue to be a hub for education and advocacy in the local community, with longstanding partnerships in place to support animal welfare organizations including Peggy Adams Animal Rescue League and Furry Friends Humane. These charitable efforts are part of Scenthound’s broader mission to improve dog health nationwide while staying connected to its roots.
For more information about the reopened Jupiter Scenter or to schedule an appointment, please visit https://www.scenthound.com/jupiter or call (561) 401-9422.
About Scenthound
Founded in 2015, Scenthound, the nation’s first dog wellness franchise concept, offers monthly hygiene services for affordable and accessible routine dog care. With a unique focus on pet health and hygiene, the brand’s services are elevated through the integration of innovative technology, including its proprietary S.C.E.N.T. Check® (Skin, Coat, Ears, Nails, and Teeth) detailing an assessment of each dog’s external well-being following its monthly visit to a ‘Scenter.’ Today, Scenthound has finalized plans for over 300 franchised and corporate-owned locations across 30 states and is positioned for explosive growth across the U.S. For more information about Scenthound’s unique membership offerings, visit www.scenthound.com or follow the brand on Instagram, Facebook, and LinkedIn. To find out more about franchise opportunities, visit www.franchise.scenthound.com.
Contact: Regan Lee | Fishman PR | rlee@fishmanpr.com | (630) 842-0414
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SOURCE Scenthound
