The Iconic Mexican RTD Brand Lands in California
HOUSTON, July 30, 2025 /PRNewswire/ — The wait is over. Beginning in summer 2025, Caribe Cooler—Mexico’s iconic ready-to-drink alcoholic beverage—is officially launching in the United States. The first stop of this rollout is Southern California, a key market for the brand’s growing international expansion.
With more than 37 years of heritage and cultural relevance in Mexico, Caribe Cooler is loved for its bold fruit flavors, refreshing taste, and laid-back vibe. The product will be available in 12 oz 4-pack cans featuring the brand’s two leading flavors: Peach and Tropical (Mango-Pineapple). It carries 4.7% alcohol by volume and will be sold at a suggested retail price of $9.99 USD.
“Caribe Cooler has connected with generations since 1987. It’s a brand made for those who enjoy something tasty, refreshing, and easy to drink,” says Osvaldo Valente, CEO of Bepensa Spirits.
Designed for consumers who enjoy socializing in a relaxed and controlled way, Caribe Cooler is ideal for casual gatherings, parties, or unwinding at the beach. It’s tailored for Latino and general market consumers looking for a flavorful and easygoing alternative in the RTD space.
“We’re very excited about this first step,” adds Frank Scheepers, Commercial Export Director at Bepensa Spirits. “Caribe Cooler has all the right ingredients to stand out in the U.S. market: flavor, history, and a strong personality. We’re committed to building a solid presence alongside our trusted distribution partners, Mexcor International and Sunset Distributing Company.”
“We’re proud to help bring Caribe Cooler to the U.S. and support its strategic entry into the California market,” said Eduardo Morales, CEO at Mexcor International. “With strong consumer demand for authentic, flavor-driven RTDs, we see significant growth potential for Caribe Cooler. This launch aligns perfectly with our commitment to introducing high-quality, culturally resonant brands to American consumers.”
“We’re thrilled to launch Caribe Cooler—a brand with a rich heritage and decades of success in Mexico—to the California market,” said Brian Fried, General Manager of Sunset Distributing Company. “With its vibrant, flavor-forward lineup and natural appeal for social occasions, Caribe Cooler is perfectly positioned to connect with Southern California consumers right from the start. We’re proud to partner with Bepensa and Mexcor International to bring this exciting innovation to the state’s beverage scene.”
This launch marks a new chapter for Caribe Cooler as it sets its sights on becoming the most loved Mexican RTD brand in the U.S.
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SOURCE Mexcor Inc
