LOS ANGELES, July 29, 2025 /PRNewswire/ — OUAI, the community-loved haircare brand founded by renowned celebrity hairstylist Jen Atkin, is officially launching in SalonCentric stores, SalonCentric.com and the SalonCentric App beginning July 29, 2025. This expansion marks the first time OUAI will be available through a professional distribution channel, offering licensed stylists and salon owners direct access to the brand’s best-selling hair formulas, alongside a curated assortment of body and fragrance SKUs.
OUAI has become a standout in the industry, fueled by a powerful influencer community, celebrity fans, and word-of-mouth buzz. The brand has built a loyal global following by combining high-performance ingredients and fine-fragrance-inspired notes to create a full sensory experience.
“We are thrilled to partner with SalonCentric to expand our footprint into the professional salon community,” said Hannah Beals, CEO of OUAI. “Our brand was founded by a stylist but has evolved to more than just haircare, it’s a OUAI of life. We’re excited to give stylists direct access to our products and to bring them into our brand universe.”
“We are excited to welcome OUAI into the SalonCentric beauty community,” said LeAnn Bobitt, SVP of Brand Strategy & Development for SalonCentric. “This cult-favorite brand celebrates natural beauty; offers effective hair care products formulated by an expert celebrity stylist, has a beautiful minimalistic aesthetic, and smells amazing. We believe our stylists, and suite and salon owners will find this brand easy to use and retail.”
SalonCentric will carry a curated assortment of OUAI’s best-selling products, thoughtfully selected to meet the needs of professional stylists. Some highlights of the lineup include:
- Leave-In Conditioner — a multitasking hydrator and detangler, infused with the fan-favorite North Bondi scent
- Detox Shampoo — powered by apple cider vinegar to deeply cleanse and rebalance the scalp
- Scalp Serum — a lightweight serum that supports a balanced, healthy scalp and nourishes from the roots
OUAI will be available at all SalonCentric locations across the U.S, SalonCentric.com and the SalonCentric App starting July 29.
About OUAI
More than just hair care, it’s a OUAI of life. Founded by celebrity stylist Jen Atkin, OUAI’s mission is to give you the confidence to live life your OUAI. OUAI (pronounced “way”) is a line of hair, body and fragrance products that are cruelty-, paraben-, & sulfate-free, safe for color treated hair and packed with good-for-you ingredients. OUAI’s fragrances have cult followings and transport you to the cities they were inspired by around the world. Shop theouai.com and join the community @theouai to be part of the conversation.
About SalonCentric
SalonCentric, headquartered in St. Petersburg, Fla., is the premier national distributor of salon professional products in the U.S. Created by L’Oréal USA in 2008, SalonCentric has 400 sales consultants, more than 650 SalonCentric and SalonCentric Franchise stores, and more than 180 StateǀRDA stores. SalonCentric’s vision is to inspire the Beauty Community to make the world more colorful. Brands distributed by SalonCentric include: AIIR, Alterna, amika, Artistic, Ashtae, Blonde Solutions, Brazilian Blowout, Colortrak, Concept, BaByliss, Bioelements, Bio Ionic, Biolage, BosleyMD, Briogeo, Design Essentials, Design.ME, Dermalogica, Framar, ghd, Grande, Hempz, IGK, Joico, Jolie Skin Co., K18, Kenra Professional, Keratin Complex, L’ANZA, L’Oréal Professionnel, Maria Nila Matrix, Mizani, Moroccanoil, Olaplex, OUAI, Pravana, Product Club, Prolific, Pulp Riot, Pureology, R+Co, Redken 5th Avenue NYC, Sexy Hair, Surface, UNITE, Verb and many other fine brands. For more information, visit www.saloncentric.com.
For press inquiries please contact:
Phoebe Kaufman – Director, Influencer Marketing & PR
phoebe@theouai.com
Kara Jensen – PR Manager
kara.jensen@theouai.com
Rebecca Bray – VP of PR
rbray@saloncentric.com
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SOURCE OUAI
