New integration supports store replenishment and eCommerce drop shipping for large, high-ticket feeding equipment without the need to stock it
ISELIN, N.J., July 29, 2025 /PRNewswire/ — Celerant Technology, a leader in retail software and eCommerce solutions for multiple industries, announced a new partnership with American Feeder, a supplier of outdoor feeding equipment for deer, fish and game management. This new integration enables Celerant’s clients- especially those in the hunting and fishing markets- to offer large, in-demand feeders through both their store and eCommerce channels without having to keep inventory on hand.
These feeding systems are high-ticket items for serious hunters. They can occupy substantial floor space, making them difficult for retailers to carry. However, they are essential for reaching hunters and anglers with more disposable income.
“This partnership with Celerant streamlines our ordering process and allows retailers to offer our feeding equipment to customers more efficiently,” stated Matt Swainbank, Sales Manager at American Feeder. “By integrating our product line directly into retailers’ systems, we’re helping them serve more customers while eliminating the hassle of managing additional inventory.”
A Smarter Way to Offer Specialized Hunting Gear
The integration delivers core capabilities that help retailers meet demand for niche, large-ticket items without traditional overhead, including:
- Electronic ordering from the POS for direct store replenishment
- Automated order features for smoother back-office management
- Drop shipping from American Feeder for online or special orders
This provides a scalable way to offer gear ranging from basic gravity feeders to advanced timed feeders- ideal for full-line hunting and outdoor stores that want to serve serious hunters and landowners.
“We look for partnerships that make it easier for our retailers to say ‘yes’ to customer requests without adding operational burden,” said Michele Salerno, CGO of Celerant. “The American Feeder integration does just that- whether a customer walks into the store or shops online, our retailers can fulfill the order on the spot, without stocking the item. It’s a win-win for retailers and their customers.”
Learn More
The American Feeder integration is now available to Celerant retail clients. Learn more by visiting: http://www.celerant.com/AmericanFeeder/.
About American Feeder
American Feeder provides outdoor fish and game feeding equipment for livestock management and outdoor enthusiasts. Their product line includes block feeders, outdoor feeding systems, and specialized equipment for fish and game feeding applications. For more information, visit www.american-feeder.com.
About Celerant Technology
Celerant Technology is an innovative retail software provider enabling retailers to expand their businesses past their physical storefronts and into the online world. Rated as the #1 retail software provider year after year by the RIS LeaderBoard, Celerant supports retailers with an all-in-one system: point of sale, inventory management, promotions and loyalty rewards, eCommerce, mobile apps, vendor integrations, marketplace integrations, integrated email marketing and more. For retailers looking for ongoing educational content to help expand your business through technology, subscribe to Celerant’s Retail Roundup blog: www.celerant.com/RetailRoundUp.
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SOURCE Celerant Technology
