Mahe, Seychelles, July 29, 2025 (GLOBE NEWSWIRE) — In the competitive landscape of global cryptocurrency exchanges, technology alone can no longer fully meet user needs. The real challenge now lies in breaking through language and cultural barriers to achieve next-level service upgrades. On July 21, BitMart announced the adoption of its new brand name in Chinese “币市”, along with a range of localization initiatives, signaling the start of a new phase in deepening its connection with Chinese-speaking users.