LOS ANGELES, July 24, 2025 (GLOBE NEWSWIRE) — The Little Tikes Company, a wholly-owned subsidiary of MGA Entertainment (MGA) and legacy brand building childhoods for nearly six decades, is expanding its Creative collection of roleplay sets. The expansion includes eight new Little Tikes® Creative Chefs™ kits and the introduction of Little Tikes® Creative Construction™, a brand-new line designed to bring the fun and learning of a woodshop into the playroom.
The new Creative Chefs kits let kids play-make their favorite meals using Make-It! Mix™, a reusable, moldable sand that mimics real food. From an ooey-gooey S’mores Set and a multi-course Italian Dinner Kit to the delightfully detailed Bluey® Duck Cake and Pavlova Kits, the collection encourages creative exploration, hands-on learning, and the chance to “adult” in the most fun way possible.
The full 2025 Creative Chefs lineup includes:
- Creative Chefs S’mores Kit
- Creative Chefs Tea Party Kit
- Creative Chefs Italian Dinner Kit
- Creative Chefs Holiday Cookie Kit
- Creative Chefs Cheeseburger and Fries Kit
- Creative Chefs Gingerbread House Kit
- Creative Chefs Bluey® Duck Cake Kit
- Creative Chefs Bluey® Pavlova Kit
The new Creative Construction line helps kids pick up an entirely different set of skills in the workshop. Designed to mimic the tools and tasks of real woodworking, the line introduces young builders to measuring, cutting, hammering, and assembling, using real-working plastic tools and ultra-safe foam pieces made to look like wood and metal. Whether kids are putting together their own workstation or practicing skills with guided kits, each set is designed to build more than just projects. It builds confidence, independence, and problem-solving skills through open-ended, constructive play.
The 2025 Creative Construction lineup includes:
- Creative Construction Hammer and Nail Set
- Creative Construction Measure and Cut Set
- Creative Construction Toolbox Set
- Creative Construction Power Cuts Set
- Creative Construction Workbench
- Creative Construction Wood, Nails and Screw Bundle
“At Little Tikes, we believe play should do more than entertain — it should inspire,” said Josh Hackbarth, Chief Marketing Officer at MGA Entertainment. “Our Creative collection lets kids take charge, build confidence, and have fun doing real-world things, like cooking, building, and creating, all while sparking imagination and lifelong skills.”
Creative Chefs is available on LittleTikes.com and at all major retailers including Target, Amazon and Walmart. World of Creative Construction is available at LittleTikes.com as well as Target, Amazon and Walmart. To learn more about Little Tikes, Creative Chefs, and Creative Construction, please head to LittleTikes.com and follow Little Tikes on YouTube, Instagram, TikTok, and Facebook
About Little Tikes
The Little Tikes Company, founded in 1969 in Hudson, Ohio, USA, is a manufacturer and marketer of durable, high-quality, and engaging children’s products. Since becoming a part of the MGA Entertainment family in November 2006, Little Tikes has been taken to new heights through exciting product innovation, strategic marketing, and licensed partnerships. Little Tikes believes that every day is an opportunity for new adventures, with more and more for a child to experience and discover. Active and imaginative play are essential to learning and early development skills, so they make toys that spark curiosity, wonder and creativity for kids of all ages. To find out more about Little Tikes visit littletikes.com and follow Little Tikes on YouTube, Instagram, TikTok, and Facebook.
About MGA Entertainment
MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, Slime Life™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.
Contact:
Amanda Magalski
FINN Partners on behalf of MGA Entertainment
mga@finnpartners.com
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