The combined platform now operates in all 50 states, supports thousands of outfitters and guides, and has powered over 1 million hours of guided outdoor experiences.
MEMPHIS, Tenn., July 23, 2025 /PRNewswire/ — AnyCreek, the leading AI-powered booking and business management platform for guided outdoor experiences, announced today that it has acquired Origin (exploreorigin.com), the pioneering software company built to serve outfitters, guides, and outdoor business owners. The acquisition marks a major step forward in AnyCreek’s mission to help outdoor businesses run smarter, easier, and more profitably.
Together, AnyCreek and Origin form the most comprehensive AI-powered vertical SaaS platform in the outdoor category. With a combined presence in all 50 U.S. states, the platform supports thousands of guides and outfitters, and has facilitated more than 1 million hours of unforgettable outdoor experiences.
“This acquisition represents a major milestone—not just for AnyCreek and Origin, but for the entire outdoor industry,” said Benjamin Lazarov, CEO of AnyCreek. “We’ve admired what Alex and the Origin team have built: a powerful, guide-first product with deep relationships across mountain guiding, fishing, biking, watersports, and beyond. By bringing our companies together, we’re accelerating our shared vision to build the software backbone for the world’s best outdoor businesses.”
This acquisition cements AnyCreek’s position as the one-stop solution for outdoor business owners. “Today, our platform is best-in-class for bookings, payments, calendars, permits and reporting, waivers, and guide management. But that’s only the foundation. Our vision is for Origin and AnyCreek to become extensions of our customers’ teams — helping outfitters not only run their operations, but also streamline marketing, manage insurance needs, support payroll, and unlock growth that was previously inaccessible to small businesses in this space.” says Lazarov.
Both AnyCreek and Origin will continue to operate independently in the immediate future to allow both brands to serve their existing customer bases with the same level of care and support they have come to expect, while leveraging shared resources to accelerate product innovation, customer success, and industry-wide impact.
Alex Fletcher, Co-founder and former CEO of Origin, will remain involved as an advisor as the companies integrate. “Origin was founded to solve the complex operational challenges that guides and outfitters face every day,” Fletcher said. “AnyCreek shares that same guide-first philosophy. The combined platform will give outdoor business owners access to an unmatched suite of tools, while keeping personal relationships and industry expertise at the core of everything we do.”
The acquisition has been met with enthusiasm by leaders across the outdoor industry. Claudia Morrisson, Partnerships Manager of the American Mountain Guides Association (AMGA), commented: “The AMGA has long partnered with Origin and has seen the company grow with a deep understanding of the guiding profession. Their tools have been developed around the intricacies of the guiding industry, helping many businesses operate more efficiently. The acquisition by AnyCreek brings even more potential to develop innovative, guide-focused solutions. We’re encouraged to see this level of investment and innovation supporting the growth, sustainability, and enablement of professional guiding.”
This announcement follows AnyCreek’s $1.8 million seed round announced in June 2024.
Today, leading outfitters across North America — from premier fly shops in Montana to highly regarded mountain schools in Colorado — trust AnyCreek and Origin to manage their businesses, connect with guests, and scale with confidence.
To learn more about AnyCreek, visit www.anycreek.com.
To explore Origin’s platform, visit www.exploreorigin.com.
Contact:
Leor Reef
901.484.3802
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SOURCE AnyCreek
