New Collaboration Builds on $2M+ Partnership, Reinforcing LINE-X’s Commitment to Franchisee Success
CHARLOTTE, N.C., July 21, 2025 /PRNewswire/ — LINE-X, the leader in vehicle up-fitting for over 30 years, recently announced that it has joined the Preferred Upfit Network for Merchants Fleet, the nation’s fastest-growing fleet management company. The signed agreement builds on a 5-year collaboration between the two companies with steady growth.
LINE-X Fleet Solutions will support Merchants Fleet with their growing need for high-quality, reliable upfitting services, helping to prepare vehicles for the field faster and more consistently. LINE-X has hundreds of locations that service up-fitting requests while maintaining national service standards across diverse applications and industries.
“This agreement deepens the longstanding relationship between LINE-X and Merchants Fleet and enhances the support we can provide to Merchants and their clients, but it also creates meaningful new opportunities for our franchisees,” said Matt Labuda, Vice President at LINE-X. “Partnering with Merchants Fleet is a strategic win for both companies, and we’re proud to bring consistency, speed, and innovation to a growing commercial segment that’s critical to the future of mobility.”
With LINE-X’s dedicated support team who centralize components of the fleet up-fit process, partners can trust that the job will get done right. LINE-X’s growing influence in the fleet space signals its continued commitment to serving franchisees by securing partnerships that offer long-term opportunity, stability, and innovation. From the outset, LINE-X has prioritized creating pathways for its franchisees to tap into commercial revenue and building meaningful connections within their local markets.
“Over the past five years, LINE-X has consistently impressed us with their reliability, responsiveness, and ability to adapt to our evolving needs,” said Charles Mathew, Assistant Director Orders & Upfits for Merchants Fleet. “As we invest in technology and begin incorporating EVs into our fleet, it’s clear that LINE-X is a partner we can grow with. Their forward-thinking approach and attention to detail give us confidence in where we’re headed.”
LINE-X, which originally gained global recognition for its premium spray bed liners and protective coatings, is proud to offer over 80 up-fitting services for medium and light-duty work trucks and vans. Services range from expert electrical work like strobe lights, light bars, and backup alarms, to truck toppers and truck caps, van shelving, rack systems and accessories, and life-saving safety equipment.
For information about available franchise opportunities with LINE-X, please visit www.LINEXFranchise.com.
About LINE-X:
Headquartered in Charlotte, N.C., LINE-X LLC (www.LINE-X.com) is North America’s leader of spray-on protective coatings and vehicle up-fit services. For over 30 years, LINE-X signature spray-on bed-liners and accessories have provided customers with enhanced surface coatings and professional installation services for their trucks, Jeeps, vans, and SUVs.
About Merchants Fleet:
Merchants Fleet is the nation’s innovative leader in comprehensive fleet management solutions. For more than 60 years, Merchants has pushed the boundaries in the fleet industry with flexible funding, vehicle remarketing, and fleet acquisition options, plus complete end-to-end electrification solutions. As the only fleet management company in North America offering both long and short-term fleet services, Merchants is uniquely positioned to provide clients with unparalleled flexibility, services, and support essential for keeping businesses ahead of the curve. Headquartered in the Greater Boston area, with its Innovation Center in Chicago, Merchants is steering change and driving results for fleets of all sizes throughout North America.
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SOURCE LINE-X
