TAIPEI, July 15, 2025 /PRNewswire/ — WePlay, the online social gaming platform beloved by young players, has successfully launched a cross-over collaboration with Taiwan’s renowned IP, Bugcat Capoo. This partnership has garnered significant featured placements on both the App Store and Google Play platforms in Taiwan, showcasing WePlay’s outstanding strength and leadership in the casual social gaming sector.
Igniting Taiwan’s Trend Scene: Deepening the Collaboration’s Reach
Since launch, the WePlay x Bugcat Capoo collaboration has rapidly captivated young users in Taiwan. Thanks to its unique gameplay and the adorable Bugcat Capoo character, it has sparked a new wave of online social interaction. As a platform highly favored by young users, WePlay combines “fun and immersive” features with “low-barrier and diverse” social gameplay to help users easily and naturally make new friends in-game, perfectly meeting users’ dual demands for gaming and socializing.
Dual Platform Endorsements Reaffirm WePlay’s Influence
Beyond its compelling content, the collaboration garnered strong support and recommendations from both Apple’s App Store and Google Play, reaffirming WePlay’s powerful appeal and outstanding performance in Taiwan:
- App Store Today Homepage Feature: In mid-July, under the theme “WePlay x Bugcat Capoo: A Naughty Game of ‘Hide & Seek‘ with Capoo,” WePlay was featured on the Today homepage spotlight.
- App Store Banner Selection: During the event, WePlay also received 7 days of App Store banner recommendations, ensuring continuous exposure and reaching tens of millions of users across Taiwan.
- App Store Today Featured Activity: From mid-July to early August, the WePlay collaboration was selected for an App Store Today feature activity, allowing players to immerse themselves in Bugcat Capoo’s explosively cute and intriguing world.
- Google Play Banner + Icon Special Recommendation: From early to mid-July, WePlay was prominently featured on Google Play with banner and icon placements, significantly boosting visibility and downloads.
Fusing Localization with Social Innovation to Achieve “Effortless Connection” for Millions of Players
The success of this collaboration exemplifies WePlay’s deep engagement in core markets and its innovative approach. As a social gaming leader with over 800 million downloads and millions of average monthly active users, WePlay is dedicated to creating “low-barrier, highly immersive, and strongly social” entertainment experiences. Leveraging Bugcat Capoo, a top-tier IP steeped in local culture, the platform fosters a relaxed, natural ice-breaking atmosphere. Its diverse social gameplay and low barrier to use make WePlay the go-to choice for young people to unwind after work and meet new friends. Embodying “Play after work, a good partner for stress relief,” WePlay enables young users in Taiwan to connect with like-minded new friends through fun games, perfectly meeting the new generation’s core demands for “gaming + socializing.”
Continuously Cultivating Social Gaming, Leading New Industry Trends
As a comprehensive platform integrating multiple games and entertainment functions, WePlay continues to focus deeply on the casual gaming and social sectors, striving to create high-quality, diverse board game experiences. WePlay has consistently ranked high on both the App Store and Google Play Free charts in the Middle East, Southeast Asia, and Taiwan markets. The success of the Bugcat Capoo collaboration and strong platform recommendations will undoubtedly solidify WePlay’s leadership in the casual social space.
About WePlay
WePlay is a new-generation global social entertainment platform developed by WeJoy, a Singapore-headquartered company. The platform integrates various functions such as games and entertainment. With the mission of “Bring joy and friends to young people around the world” and the vision of “Bring people together through games, lead the trend of global online social entertainment,” WePlay is committed to co-creating a new era of gaming and social interaction full of possibilities and innovation with players. Moving forward, WePlay will continue to expand collaborations with top global IPs, fostering cultural exchange through brand partnerships and building a social ecosystem that better meets young people’s needs.
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SOURCE WePlay
