One-day digital campaign brings peak-season mangos to consumers’ doorsteps and introduces new interactive Mango Mixologist experience
ORLANDO, Fla., July 15, 2025 /PRNewswire/ — The National Mango Board (NMB) today announced its partnership with Instacart to give away free mangos* to customers nationwide on July 22 in celebration of National Mango Day. The one-day promotion will highlight the peak of mango season and aims to drive trial and awareness by making it easier than ever for consumers to enjoy the tropical superfruit at home.
Through the partnership, select fresh mangos will be available free of charge on Instacart for one day only. The campaign celebrates summer flavor and aligns with NMB’s mission to get more mangos into more hands, especially during the height of the summer season.
The Instacart campaign will feature a themed brand page, shoppable media placements and targeted digital creative, all designed to drive engagement and generate trial.
“This Instacart activation is a fresh way to connect with consumers right where they shop,” said Ramón Ojeda, executive director at the National Mango Board. “It’s a joyful celebration of National Mango Day and a moment to surprise and delight mango fans with something sweet and unexpected.”
As part of the broader National Mango Day celebration, NMB is also launching Mango Mixologist, an interactive, gamified recipe tool available exclusively at Mango.org. The experience lets users mix and match ingredients to discover custom mango recipes, explore new usage occasions and learn about the fruit’s versatility in an intuitive, playful way. The launch will focus on mango-inspired cocktails and mocktails.
Ojeda added, “Mango Mixologist is a strategic evolution of how we connect with our audience. Not only are we sharing recipes through Mango Mixologist, but we’re also creating an experience that inspires people to celebrate with mango, any day of the week.”
The digital tool also includes educational content on mango selection and preparation, as well as a growing library of mango-forward recipes curated by creators and culinary influencers. Users can save and share their custom drinks, deepening engagement and discovery.
For more information on National Mango Day, the Instacart promotion or to dive into the Mango Mixologist experience, visit Mango.org.
* To redeem your free mango, visit Instacart and add the eligible National Mango Board product to your Instacart order before checking out, while supplies last. Exclusions, sales tax and terms apply.
About National Mango Board:
The National Mango Board is an agriculture promotion group supported by assessments from both domestic and imported fresh mangos. The board’s vision, for mangos to move from being an exotic fruit to a daily necessity in every U.S. household, was designed to drive awareness and consumption of mangos in the U.S. marketplace. One serving, or ¾ cup of the superfruit contains 70 calories, 50 percent of daily value of vitamin C, 15 percent of daily value of folate, 15 percent of daily value of copper, eight percent daily value of vitamin A, eight percent daily value of vitamin B6, seven percent of daily value of fiber and an amazing source of tropical flavor. Learn more at Mango.org, or follow on Facebook or Instagram.
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SOURCE National Mango Board
