Strategic hire reinforces VIVO’s commitment to client leadership and growth
NEWTOWN, Pa., July 10, 2025 /PRNewswire/ — VIVO Agency, a strategic marketing partner for MedTech and healthcare brands, today announced the appointment of Jennifer Mugnaini as EVP of Client Services. Jen has over two decades of experience in healthcare marketing and client leadership, and will oversee VIVO’s client service teams, shaping the agency’s delivery model to meet the evolving needs of today’s most ambitious health brands.
At a Glance:
- Title: EVP of Client Services
- Industry experience: 20+ years in healthcare, MedTech, and pharma marketing
- Previous roles: SVP at Avalere Health and VP at StoneArch (Fishawack Health)
- Client roster: Medtronic, Abbott, Mayo Clinic, UnitedHealthcare, and 3M
- Recognition: MM+M Gold, Telly, and Healthcare Marketing IMPACT Awards
Inspiring Game Changers
Jen’s appointment brings greater strategic clarity and operational strength to the agency’s growing customer base:
“Jen is that rare strategist, team builder, and client champion who inspires game changers across our customer base and internally at VIVO,” said Tom Dudnyk, Founder of VIVO Agency.
“Our customers are under intense pressure to grow. It requires those willing to stand out from the crowd and leave average healthcare marketing behind,” said Shannon Mathews, COO of Vivo Agency.
Helping Clients Set New Standards in Marketing Excellence
No agency client services leader possesses more broad-based MedTech experience (18 years) than Jen. This experience ensures clients gain a true partner who can cut through the complexity, seize opportunities, and unlock growth:
“I’ve dedicated my career to helping healthcare brands grow with purpose, always striving to deliver better patient—and human—outcomes,” said Mugnaini. “VIVO shares this passion, making this the ideal next step for me. The team is not only exceptionally talented and future-focused but also personally committed to [its] clients’ success.”
Adding Jen to the team elevates VIVO’s executive leadership, which includes Jared Usrey (EVP, Strategy), Nathan Juarez (EVP, Creative), Sarah Morgan (VP, Human Resources), and Shannon Mathews (COO)
VIVO Agency website announcement page: https://hubs.ly/Q03wDgjp0
About VIVO Agency
VIVO Agency is a marketing and creative strategy firm that helps MedTech and healthcare brands grow with confidence. From market shaping to brand strategy, we inspire game changers to become industry leaders.
Learn more at: https://hubs.ly/Q03wyxn00
LinkedIn: Jen Mugnaini
Press contact: Kris Richards | Marketing Director | krichards@vivoagency.com
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SOURCE VIVO Agency
