Tool brand expands consumer reach to provide professional-grade automotive tools and storage solutions to homeowners
AUBURN, Ala., July 10, 2025 /PRNewswire/ — Sonic, a leading provider of professional-grade tool solutions and equipment, today announced a deeper relationship and formal partnership with Obsessed Garage, the premier destination for garage enthusiasts. Together, Sonic will bring its professional-grade tool and storage systems directly to home garage owners who demand the same quality tool solutions used by professional technicians worldwide.
“We are excited to expand our partnership with Sonic who provides the best professional tool and cabinet solutions in the market,” said Matt Moreman, CEO and Founder, Obsessed Garage. “I constantly search the entire tool universe for the best products, but I keep coming back to Sonic MSS, MSS+ and especially the Sonic Foam System for my personal workspaces and as the go to solution for the hundreds of garages we design each year. I can’t wait to outfit more personal garages with Sonic through this partnership.”
The partnership with Obsessed Garage represents a natural alignment of values and quality standards. The Obsessed Garage team uses Sonic as the tool solution of choice at the Obsessed Garage headquarters in Lady Lake, Fla., due to the high-quality manufacturing, innovative tool storage solutions, including the Sonic Foam System (SFS), and ergonomic design. The endorsement, and now partnership, from one of the most respected voices in the premium garage equipment industry validates both companies’ commitment to superior design and functionality.
“Obsessed Garage is the authority in personal garage outfitting, and we couldn’t be more thrilled to assist them in creating dream garages at home,” said Colby McConnell, CEO, Sonic USA. “We have teamed up with arguably the best personal garage designers in the business, and their team of passionate, knowledgeable, and obsessed professionals will help make home garage dreams come true.”
Transforming Personal Garages with Professional Solutions
The partnership addresses the growing demand among home garage enthusiasts for professional-grade tool organization and storage solutions. Obsessed Garage customers gain access to Sonic’s complete range of professional storage solutions and hand tools, backed by expert guidance and design assistance.
The Obsessed Garage Process with Sonic:
- Consultation – Discuss your space and design needs.
- Design – Collaborate with the OG design team through an initial video call, revisions, and finalized plans. Design proposals and renderings will be developed.
- Technical Drawings – Receive detailed PDFs and technical drawings that clearly display the dimensions and locations of products, along with related electrical and plumbing details where applicable.
- Order Management – Staged purchasing plans, estimated time of arrival tracking, and delivery coordination.
- Freight Coordination – Schedule pallet delivery and provide logistics support.
- Installation Support – Technical guidance for customers and their installers (no on-site service).
Sonic’s tool and storage solutions provide everything a home garage enthusiast might need in their arsenal, and Obsessed Garage is there to make the dream a reality.
For more information about Sonic Tools and the partnership with Obsessed Garage, visit sonictoolsusa.com/obsessed-garage/ and obsessedgarage.com.
About Sonic
Based in Auburn, Ala., Sonic takes pride in being the industry experts in high-quality hand tools, toolboxes, and premium storage solutions in the service of automotive, aviation, and manufacturing professionals. Sonic is a trusted partner for professionals who demand the best. The company offers a wide range of innovative and durable tools designed for demanding tasks, ensuring precision and efficiency in every project. Sonic is committed to continuous improvement and exceeding customer expectations through superior quality and an unbeatable customer experience.
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SOURCE Sonic Tools
