TEL AVIV, Israel, July 3, 2025 /PRNewswire/ — Fullpath, the automotive industry’s AI-first Customer Data Platform (CDP), announced the release of its latest survey report, offering critical insights into how technology and artificial intelligence are shaping the future of car buying. The report underscores the importance of personalization, seamless digital experiences, and AI-driven tools in meeting today’s consumer expectations.
Survey findings indicate that 93% of shoppers now expect a connected and personalized journey throughout their car buying experience, online and offline. Consumers want consistent, relevant communication across all channels, reflecting the shift toward digital-first retail behavior. Moreover, the report highlights that AI is increasingly a part of the research process, with 62% of consumers already feeling comfortable using AI to assist in their research and decision-making indicating a critical shift in shopper behavior.
“Our latest survey demonstrates that consumers are demanding smarter, more personalized experiences throughout their purchasing journey,” said Ilana Shabtay, VP of Marketing at Fullpath. “That being said, the survey indicates consumers still prefer to come into the dealership to complete their purchase. This means dealerships that leverage AI and create a seamless online to offline experience will win more business from today’s modern shoppers.”
To download the full survey report, visit here.
About Fullpath
Fullpath is the automotive industry’s AI-first Customer Data Platform (CDP). Fullpath unifies first-party dealership data and activates it by layering powerful AI and marketing automation on top. Dealerships that invest in the platform create exceptional, hyper-personalized customer experiences that drive loyalty and build resilient, lasting business.
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SOURCE Fullpath
