Exclusive distribution of the Sebastiani Next Episode portfolio brings storied legacy brands—including Flybird, Leese-Fitch, and Smoking Loon—into a new chapter
MIAMI, July 1, 2025 /PRNewswire/ — Shaw-Ross International Importers (“Shaw-Ross“) is proud to announce a new strategic partnership with Sonoma Bespoke, expanding its renowned portfolio through the exclusive U.S. distribution of the Sebastiani Next Episode collection. The partnership follows Sonoma Bespoke’s acquisition of several beloved Don Sebastiani & Sons brands, ushering in a new era of innovation, legacy, and excellence.
This collaboration underscores Shaw-Ross’ commitment to partnering with multigenerational, purpose-driven wine producers. It also represents the continuation of a storied winemaking heritage, now revitalized by Sonoma Bespoke’s cutting-edge production capabilities and led by Donny Sebastiani, a fourth-generation vintner with a legacy rooted in over 120 years of family tradition.
“Shaw-Ross is excited to partner with Sonoma Bespoke to carry on the legacy of the Sebastiani Family,” said Scott Jove, President of Shaw-Ross. “We are honored to represent these standout brands and look forward to working closely with Donny Sebastiani, Max Franks, and the Sonoma Bespoke team to maximize their potential in the U.S. market.“
The brands included in this partnership span a diverse, high-performing portfolio:
Aquinas, Big Smooth, B-Side, Crusher, Flybird, Flybird Cans, Flybird Mini Bottles, Leese-Fitch, Pepperwood Grove, Plungerhead, Simple Life, Smoking Loon, and TODODIA.
Shaw-Ross is one of the nation’s largest importers, representing luxury brands from all around the world. Their hands-on marketing approach has navigated the changing landscape of the industry with creativity and innovation, while embracing proven philosophies to create consumer demand and foster success for their renowned wine and spirits brands, like these from the Sebastiani Family.
“As we close one chapter and open another, I couldn’t be more confident in Sonoma Bespoke and Shaw-Ross to carry these brands forward,” said Donny Sebastiani, fourth generation vintner. “This partnership honors my family’s legacy while embracing the innovation and energy that Max and the team at Sonoma Bespoke bring.” Max Franks, CEO of Sonoma Bespoke, added, “With Shaw-Ross leading the way in market representation, I know the next episode of the story is in exceptional hands.”
About Shaw-Ross International Imports
Founded in 1968 as a boutique wine and spirit importer representing several brands, Shaw-Ross is one of the nation’s leading importers. The team represents over thirty suppliers worldwide, whose brands enjoy full national distribution through a network of outstanding wholesalers.
About Donny Sebastiani
Donny Sebastiani, great-grandson of the Sebastiani family patriarch, has dedicated his career to carrying on his family’s winemaking tradition. His stewardship of his family’s business transformed the brand into a modern staple, producing over a million cases annually and introducing groundbreaking ready-to-drink products like Flybird Margaritas.
About Sonoma Bespoke
Headquartered in Napa Valley, Sonoma Bespoke is a premier custom wine producer known for its high-capacity bottling operations, award-winning winemaking team, and commitment to innovation. Offering custom solutions like blend management, bottling, and packaging services, Sonoma Bespoke delivers exceptional quality and creative flexibility for partners across the beverage industry.
Press Contact:
Alejandra Pinedo
Colangelo & Partners
apinedo@colangelopr.com
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SOURCE Shaw-Ross International Importers
