DETROIT, June 20, 2025 /PRNewswire/ — Proficy Digital is proud to announce the appointment of Justin Friend as Vice President of Sales. A recognized leader in automotive marketing and digital advertising, Friend brings a deep understanding of how technology and data can empower dealerships to better connect with today’s digital-first consumers.
Friend most recently served as Senior Vice President at Dealers United, where he spearheaded innovative, full-funnel digital strategies across SEO, SEM, and social media. His work not only elevated the company’s national profile but also delivered transformative results for hundreds of dealerships looking to thrive in a rapidly evolving market.
Known for turning complex digital advertising strategies into results on the showroom floor, Friend has been a trusted partner for automotive retailers navigating shifting consumer expectations. His ability to drive measurable business growth through practical, data-driven approaches has earned him national recognition across the automotive digital ecosystem.
“Justin’s leadership is a game-changer for us,” said David Raminick, CEO of Proficy Digital. “He brings a rare combination of strategic vision, hands-on experience, and a deep understanding of how to convert digital insights into real-world sales performance. As we continue to scale and expand our footprint, Justin will play a pivotal role in driving value for our clients and growth for our business.”
Friend joins Proficy Digital at a time of rapid growth as the company redefines what’s possible for automotive dealerships by combining omnichannel digital marketing strategy with its proprietary AI & Machine Learning-powered platform.
“I’m very excited about Proficy Digital’s forward-thinking, predictive approach and commitment to delivering results,” said Friend. “This is a team that’s not just keeping up with the pace of change – it’s setting the standard. I’m excited to help scale that impact and bring even more value to our partners and clients across the country.”
With Friend at the helm of its sales organization, Proficy Digital is doubling down on its commitment to helping automotive dealerships drive smarter, more efficient advertising strategies by reducing waste, minimizing risk, and delivering measurable results in the digital era.
Proficy Digital is the industry leading omnichannel digital agency powered by an AI & Machine Learning-based platform driving predictive analysis intended to produce incremental dealer sales & profits.
Check out Proficy Digital through their website at www.proficydigital.com
For more information, please contact Matt Bejin at matthew.bejin@proficydigital.com or 313-284-3050.
View original content to download multimedia:https://www.prnewswire.com/news-releases/omnichannel-digital-advertising-agency-proficy-digital-names-justin-friend-vp-of-sales-302486567.html
SOURCE Proficy Digital
